ConquerX is a Boston based startup that aims to revolutionize early-stage cancer detection, making it affordable and available to all. The team has developed PACT, a poly-analytic diagnostic platform that combines bio sensing and artificial intelligence. This combination results in an accurate biomarker selection and provides a unique diagnostic test for seven different types of cancer.
I was brought in to update the company's communication so that it would match the product's evolution and the stakeholders involved. To achieve that I did a complete rebranding, with all new logotypes, facetypes and communications materials, as well as new pitch decks, illustrations and iconography.